One Bofors got Rajiv. But will UPA’s bag of scams hurt Cong?


Vivek Kaul

It was May 22, 1991. My summer holidays were on. And I was at my grandfather’s duplex flat in South Delhi. I had woken up very late. It must have been around 10.30am. As soon as I came down to the lower level, an uncle who has since become an Art of Living guru, told me that Rajiv Gandhi had been killed late last night( he didn’t use the word assassinated, that I remember very clearly).
Given his penchant for practical jokes, I thought that he was pulling a fast one on me, early in the morning. Those were the days before cable television became a part of our everyday lives, and so I picked up the Hindustan Times newspaper, my grandfather used to subscribe to, in order to verify whether he was really speaking the truth.
And as it turned out my uncle wasn’t lying. He wasn’t playing a practical joke. Rajiv Gandhi had been assassinated by a human bomb at 10.10pm on May 21. “Bofors killed him,” was a random remark I heard during the course of that day. But since summer holidays were on I had better things to think about than Bofors and how it killed Rajiv Gandhi.
This entire incident came back to me while reading an excerpt of an upcoming book titled Decoding Rahul Gandhi written by Aarthi Ramachandran. As she writes “Sonia writes in Rajiv that Rahul would telephone from America, “consumed with anxiety” about his father’s security arrangements. She says Rajiv’s specialised security cover was withdrawn after he became leader of the opposition and it was replaced with a force not trained for this specific task. Rahul, who had gone to the US in June 1990 to start his undergraduate studies at Harvard University, insisted on coming back to India at the end of March 1991 for his Easter break. He accompanied his father on a tour of Bihar and was “appalled to witness the lack of elementary security around his father”. Sonia says that before going back to the US, Rahul had told her that if something was not done about it, he knew he would soon come home for his father’s funeral.”
Something did happen to Rajiv Gandhi a couple of months later and Rahul had to comeback from Harvard for the funeral.
Rajiv Gandhi had taken over as the Prime Minister of India after the assassination of his mother Indira by her bodyguards. Riding on his honest image and sympathy for his mother the Congress party got around half the votes polled and more than 400 seats of the total 515 seats in the Lok Sabha.
In 1987, the Bofors scandal came into light and tarred the honest image of Rajiv Gandhi. Bofors AB, a Swedish company, had supposedly paid kickbacks to top Indian politicians of around Rs64 crore to swing around a $285million contracts for Howitzer field guns in its favour.
The impact of this on the Congress party was huge. It lost the 1989 election to an alliance of Janta Dal and Bhartiya Janta Party. Rajiv Gandhi had to become the leader of opposition. His security was downgraded and he was assassinated two years later. So in a way Bofors killed Rajiv Gandhi.
But if one takes into account the size of the scam at Rs 64 crore it was hardly anything in size to the scams that have come into light over the last few years. The coal scam. The telecom scam. The commonwealth games scam. The Adarsh Housing Society scam. The Devas Antrix scam. And so on.
Each one of these scams has been monstrous in proportion to the Rs 64 crore Bofors scam. There has been a surfeit of scams coming to light since in the second tenure of the Congress led United Progressive Alliance started. These scams would have been on for a while but they have been coming to light only over the last couple of years.
The Canadian American Economist John Kenneth Galbraith has an explanation for this phenomenon in his book The Great Crash 1929. “At any given time there exists an inventory of undisclosed embezzlement. This inventory – it should perhaps be called the bezzle – amounts at any moment to many millions of dollars. In good times people are relaxed ,trusting, and money is plentiful. … Under these circumstances the rate of embezzlement grows, the rate of discovery falls o , and the bezzle increases rapidly. In depression all this is reversed. … Just as the (stock market boom) accelerated the rate of growth (of embezzlement), so the crash enormously advanced the rate of discovery.”
In an Indian context the economy and the stock market were booming between 2004 and 2008. 2009 was a bad year. Things recovered a bit in 2010. And have been looking bleak since the middle of 2011. And it is since then when all these scams have been coming to light. Galbraith’s explanation clearly works here. When things were good the scams were being created and as things turned around, all the scams have been coming to light.
But the bigger question here is will the people of this country remember about all these scams (and more that may be highlighted in the days to come) by the time the 2014 Lok Sabha elections come around? One Bofors scandal running into a few million dollars was enough to put Rajiv Gandhi out of power and even take his life in the end. But will all these billion dollar scandals carry enough weight in the days to come? Or will they just become background noise, leading to people not bothering about them, while deciding who to vote for in 2014?
As Umberto Eco (an Italian author) and Jean Claude Carriere (a french scriptwriter) write in This is Not the End of the Book: “But an abundance of witnesses isn’t necessarily enough. We witnessed the violence inflicted on Tibetan monks by the Chinese police. It provoked international outrage. But if your screens kept showing monks being beaten by police for months on end, even the most concerned and active audience would lose interest. There is therefore a level below which, news pieces do not penetrate and above which they become nothing but background noise.”
Isn’t India going through the same situation right now when it comes to scams? There is a race on among various sections of the media to highlight more and more scams (and rightly so). News channels talk about scams all day long. The front pages of newspapers are full of it. And so is the social media. So will a surfeit of scams make us immune to them?
I don’t have hard and fast answers to the questions that I have raised here. But I do have this lurking feeling that all this scam talk everywhere might just end up benefitting the Congress led UPA government, rather than hurting it. Or to put it in a better way it might not hurt the Congress led UPA as much as it should.
(The article originally appeared on www.firstpost.com on September 4,2012. http://www.firstpost.com/india/one-bofors-got-rajiv-but-will-upas-bag-of-scams-hurt-cong-443064.html)
(Vivek Kaul is a writer and can be reached at [email protected])

CAG was over-conservative in its Rs 1,86,000 cr loss number


Vivek Kaul

The Congress party seems to be hell bent on discrediting Vinod Rai, the Comptroller and Auditor General(CAG) of India, who has put the estimate of the losses on account of coal-gate at Rs 1.86 lakh crore.
The latest Congress politician to join the “pull Rai down” bandwagon is Digvijaya Singh.
Singh told The Indian Express that “the way the CAG is going, it is clear he(i.e. Vinod Rai) has political ambitions like TN Chaturvedi (a former CAG who later joined the BJP). He has been giving notional and fictional figures that have no relevance to facts. How has he computed these figures? He is talking through his hat.”
Let’s try and understand why what Singh said is nonsense of the highest order and anyone who has read the CAG report wouldn’t say anything that was as remarkably stupid as this. But before I do that let me just summarise the coalgate issue first.
Between 1993 and 2011, the government of India gave away 206 coal blocks for free to government and private sector companies. The idea being that Coal India Ltd wasn’t producing enough coal to meet the growing energy needs of the nation. So free coal blocks were given away so that other companies could produce coal to meet their own coal needs.
Of these blocks given away for free, 165 blocks were given away free between 2004 and 2011. The Congress led United Progressive Alliance(UPA) has been in power since May 2004. Hence, 80% of the coal blocks have been given away for free during the reign of the Congress led UPA government.
This explains to a large extent why the Congress leaders are trying to discredit the CAG. Before Digvijaya Singh, the Prime Minister Manmohan Singh broke his silence for once, and said that the CAG report could be questioned on a number of technical points. The finance minister P Chidambaram said there had been no losses because of free coal blocks allocations and then denied making the statement a little later.
The CAG report on the coalgate scam explains in great detail the method they have used to arrive at a loss figure of Rs 1.86 lakh crore. Hence Singh’s question “how has he computed these figures?” is sheer rhetoric and nothing else.
As is the case with any estimate the CAG made a number of assumptions (for those who have a problem with this, even the government’s annual budget is an estimate which is replaced by a revised estimate a year later, and the actual number two years later). The CAG started with the assumption that the coal mined out of the coal blocks has been given away for free. This coal could be sold at a certain price. Since the government gave away the blocks for free, it let go of that opportunity. And this loss to the nation, the CAG has tried to quantify in terms of rupees, in its report.
There were other assumptions that were made as well. Only the coal blocks given out to private companies were taken into account while calculating losses. Blocks given to government companies were ignored. Personally, I would have liked CAG to take the government companies into account as well while calculating the losses, because a loss is a loss at the end of the day. Also, transactions happen between various sections of the government all the time and the money earned on account of these transactions is taken into account. So should the losses. Out of the 165 blocks allocated since 2004, 83, or around half were allocated to government owned companies.
The amount of coal in a block is referred to as the geological reserve. The portion that can be mined is referred to as the extractable reserve. The CAG calculated extractable reserves of the private coal blocks to be around 6282.5million tonnes. This is the amount of coal that could have been sold.
The second part of the calculation was arriving at a price at which this coal could have been sold. For this the CAG looked at the prices at which Coal India, which produces 80% of India’s coal, sells its various grades of coal. Using these prices it arrived at an average price of Rs 1028.42 per tonne of coal. Obviously there is a cost involved in producing this coal as well. The average cost of production came to Rs 583.01 per tonne. Other than this a financing cost of Rs 150 per tonne was also taken into account.
This meant a profit of Rs 295.41 per tonne of coal (Rs 1028.42 – Rs 583.01 – Rs 150). Hence the government had lost Rs295.41 for every tonne of coal that it gave away for free. Hence, the losses were estimated to be at Rs 1,85,591.33 crore (Rs 295.41 x 6282.5 million tonnes).
This brings me back to Digvijaya Singh. “He has been giving notional and fictional figures that have no relevance to facts,” a part of his statement said. The numbers are not fictional at all. They are backed by hardcore data. If you don’t use the numbers of Coal India, a company which produces 80% of the coal in India, whose numbers do you use? That is a question that Singh should answer.
Also, the price at which Coal India sells coal to companies it has an agreement with, is the lowest in the market. It is not linked to the international price of coal. The price of coal that is auctioned by Coal India is much higher than its normal price. As the CAG points out in its report on the ultra mega power project, the average price of coal sold by Coal India through e-auction in 2010-2011 was Rs 1782 per tonne. The average price of imported coal in November 2009 was Rs 2874 per tonne (calculated by the CAG based on NTPC data). The CAG did not take into account these prices. It took into account the lowest price of Rs 1028.42 per tonne, which was the average Coal India price.
Let’s run some numbers to try and understand what kind of losses CAG could have come up with if it wanted to. At a price of Rs 1,782, the profit per tonne would have been Rs 1050 (Rs 1782-Rs 583.01- Rs 150). If this number had been used the losses would have amounted to Rs6.6lakh crore.
At a price of Rs 2874 per tonne, the profit per tonne would have been Rs 2142(Rs 2874 – Rs 583.01 – Rs 150). If this number had been used the losses would have been Rs 13.5lakh crore. This number is a little more than the Rs 13.18 lakh crore expenditure that the government of India incurred in 2011-2012.
Even a weighted average price of these three prices would have implied a loss of Rs 7.3lakh crore. And this when the coal blocks given to government companies haven’t been taken into account at all.
So the point is that the CAG like a good accountant has worked with very conservative estimates and come up with a loss of Rs1.86 lakh crore. It could have easily come up with substantially bigger numbers as I just showed.
Now coming to the final charge of Vinod Rai having political ambitions. “The way the CAG is going, it is clear he(i.e. Vinod Rai) has political ambitions like TN Chaturvedi (a former CAG who later joined the BJP),” said Singh. Well just because one former CAG joined politics does not mean that every other CAG will follow him.
Singh should well remember the old English adage: “one swallow does not a summer make”.
(The article originally appeared on www.firstpost.com on September 1,2012. http://www.firstpost.com/business/cag-was-over-conservative-in-its-rs-186000-cr-loss-number-439355.html)
(Vivek Kaul is a writer and can be reached at [email protected])

Of 9% economic growth and Manmohan’s pipedreams


Vivek Kaul

Shashi Tharoor before he decided to become a politician was an excellent writer of fiction. It is rather sad that he hasn’t written any fiction since he became a politician. A few lines that he wrote in his book Riot: A Love Story I particularly like. “There is not a thing as the wrong place, or the wrong time. We are where we are at the only time we have. Perhaps it’s where we’re meant to be,” wrote Tharoor.
India’s slowing economic growth is a good case in point of Tharoor’s logic. It is where it is, despite what the politicians who run this country have to say, because that’s where it is meant to be.
The Prime Minister Manmohan Singh in his independence-day speech laid the blame for the slowing economic growth in India on account of problems with the global economy as well as bad monsoons within the country. As he said “You are aware that these days the global economy is passing through a difficult phase. The pace of economic growth has come down in all countries of the world. Our country has also been affected by these adverse external conditions. Also, there have been domestic developments which are hindering our economic growth. Last year our GDP grew by 6.5 percent. This year we hope to do a little better…While doing this, we must also control inflation. This would pose some difficulty because of a bad monsoon this year.
So basically what Manmohan Singh was saying that I know the economic growth is slowing down, but don’t blame me or my government for it. Singh like most politicians when trying to explain their bad performance has resorted to what psychologists calls the fundamental attribution bias.
As Vivek Dehejia an economics professor at Carleton University in Ottawa, Canada, told me in a recent interview I did for the Daily News and Analysis (DNA) Fundamentally attribution bias says that we are more likely to attribute to the other person a subjective basis for their behaviour and tend to neglect the situational factors. Looking at our own actions we look more at the situational factors and less at the idiosyncratic individual subjective factors.”
In simple English what this means is that when we are analyzing the performance of others we tend to look at the mistakes that they made rather than the situational factors. On the flip side when we are trying to explain our bad performance we tend to blame the situational factors more than the mistakes that we might have made.
So in Singh’s case he has blamed the global economy and the deficient monsoon for the slowing economic growth. He also blamed his coalition partners. “As far as creating an environment within the country for rapid economic growth is concerned, I believe that we are not being able to achieve this because of a lack of political consensus on many issues,” Singh said.
Each of these reasons highlighted by Singh is a genuine reason but these are not the only reasons because of which economic growth of India is slowing down. A major reason for the slowing down of economic growth is the high interest rates and high inflation that prevails. With interest rates being high it doesn’t make sense for businesses to borrow and expand. It also doesn’t make sense for you and me to take loans and buy homes, cars, motorcycles and other consumer durables.
The question that arises here is that why are banks charging high interest rates on their loans? The primary reason is that they are paying high interest rate on their deposits.
And why are they paying a high interest rate on their deposits? The answer lies in the fact that banks have been giving out more loans than raising deposits. Between December 30, 2011 and July 27, 2012, a period of nearly seven months, banks have given loans worth Rs 4,16,050 crore. During the same period the banks were able to raise deposits worth Rs 3,24,080 crore. This means an incremental credit deposit ratio of a whopping 128.4% i.e. for every Rs 100 raised as deposits, the banks have given out loans of Rs 128.4.
Thus banks have not been able to raise as much deposits as they are giving out loans. The loans are thus being financed out of deposits raised in the past. What this also means is that there is a scarcity of money that can be raised as deposits and hence banks have had to offer higher interest rates than normal to raise this money.
So the question that crops up next is that why there is a scarcity of money that can be raised as deposits? This as I have said more than few times in the past is because the expenditure of the government is much more than its earnings.
The fiscal deficit of the government or the difference between what it earns and what it spends has been going up, over the last few years. For the financial year 2007-2008 the fiscal deficit stood at Rs 1,26,912 crore. It went up to Rs 5,21,980 crore for financial year 2011-2012. In a time frame of five years the fiscal deficit has shot up by nearly 312%. During the same period the income earned by the government has gone up by only 36% to Rs 7,96,740 crore.
This difference is made up for by borrowing. When the borrowing needs of the government go through the roof it obviously leaves very little on the table for the banks and other private institutions to borrow, which in turn means that they have to offer higher interest rates to raise deposits. Once they offer higher interest rates on deposits, they have to charge higher interest rate on loans.
A higher interest rate scenario slows down economic growth as companies borrow less to expand their businesses and individuals also cut down on their loan financed purchases. This impacts businesses and thus slows down economic growth.
The huge increase in fiscal deficit has primarily happened because of the subsidy on food, fertilizer and petroleum. One of the programmes that benefits from the government subsidy is Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA). The scheme guarantees 100 days of work to adults in any rural household. While this is a great short term fix it really is not a long term solution. If creating economic growth was as simple as giving away money to people and asking them to dig holes, every country in the world would have practiced it by now.
As Raghuram Rajan, who is taking over as the next Chief Economic Advisor of the government of India, told me in an interview I did for DNA a couple of years back “The National Rural Employment Guarantee Scheme (NREGS, another name for MGNREGA), if appropriately done it is a short term insurance fix and reduces some of the pressure on the system, which is not a bad thing. But if it comes in the way of the creation of long term capabilities, and if we think NREGS is the answer to the problem of rural stagnation, we have a problem. It’s a short term necessity in some areas. But the longer term fix has to be to open up the rural areas, connect them, education, capacity building, that is the key.
But the Manmohan Singh led United Progressive Alliance seems to be looking at the employment guarantee scheme as a long term solution rather than a short term fix. This has led to burgeoning wage inflation over the last few years in rural areas.
As Ruchir Sharma writes in Breakout Nations – In Pursuit of the Next Economic MiraclesThe wages guaranteed by MGNREGA pushed rural wage inflation up to 15 percent in 2011”.
Also as more money in the hands of rural India chases the same number of goods it has led to increased price inflation as well. Consumer price inflation currently remains over 10%. The most recent wholesale price index inflation number fell to 6.87% for the month of July 2012, from 7.25% in June. But this experts believe is a short term phenomenon and inflation is expected to go up again in the months to come.
As Ruchir Sharma wrote in a column that appeared yesterday in The Times of IndiaFor decades India’s place in the rankings of nations by inflation rates also held steady, somewhere between 78 and 98 out of 180. But over the past couple of years India’s inflation rate is so out of whack that its ranking has fallen to 151. No nation has ever managed to sustain rapid growth for several decades in the face of high inflation. It is no coincidence that India is increasingly an outlier on the fiscal front as well with the combined central and state government deficits now running four times higher than the emerging market average of 2%.” (You can read the complete column here).
So to get economic growth back on track India has to control inflation. The Reserve Bank of India (RBI) has been trying to control inflation by keeping the repo rate, or the rate at which it lends to banks, at a high level. One school of thought is that once the RBI starts cutting the repo rate, interest rates will fall and economic growth will bounce back.
That is specious argument at best. Interest rates are not high because RBI has been keeping the repo rate high. The repo rate at best acts as an indicator. Even if the RBI were to cut the repo rate the question is will it translate into interest rate on loans being cut by banks? I don’t see that happening unless the government clamps down on its borrowing. And that will only happen if it’s able to control the subsidies.
The fiscal deficit for the current financial year 2012-2013 has been estimated at Rs Rs Rs 5,13,590 crore. I wouldn’t be surprised if the number even touches Rs 600,000 crore. The oil subsidy for the year was set at Rs 43,580 crore. This has already been exhausted. Oil prices are on their way up and brent crude as I write this is around $115 per barrel. The government continues to force the oil marketing companies to sell diesel, LPG and kerosene at a loss. The diesel subsidy is likely to continue given that with the bad monsoon farmers are now likely to use diesel generators to pump water to irrigate their fields. With food inflation remaining high the food subsidy is also likely to go up.
The heart of India’s problem is the huge fiscal deficit of the government and its inability to control it. As Sharma points out in Breakout NationsIt was easy enough for India to increase spending in the midst of a global boom, but the spending has continued to rise in the post-crisis period…If the government continues down this path India, may meet the same fate as Brazil in the late 1970s, when excessive government spending set off hyperinflation and crowded out private investment, ending the country’s economic boom.”
These details Manmohan Singh couldn’t have mentioned in his speech. But he tried to project a positive picture by talking about the planning commission laying down measures to ensure a 9% rate of growth. The one measure that the government needs to start with is to cut down the fiscal deficit. And the probability of that happening is as much as my writing having more readers than that of Chetan Bhagat. Hence India’s economic growth is at a level where it is meant to be irrespective for all the explanations that Manmohan Singh gave us and the hope he tried to project in his independence-day speech.
But then you can’t stop people from dreaming in broad daylight. Even Manmohan Singh! As the great Mirza Ghalib who had a couplet for almost every situation in life once said “hui muddat ke ghalib mar gaya par yaad aata hai wo har ek baat par kehna ke yun hota to kya hota?
(The article originally appeared on www.firstpost.com on August 16,2012. http://www.firstpost.com/economy/of-9-economic-growth-and-manmohans-pipedreams-419371.html)
Vivek Kaul is a writer and can be reached at [email protected]

Will Ramdev succeed in politics? History isn’t on his side


Vivek Kaul

Some two and a half years back I had told an aunt of mine that Baba Ramdev was getting ready to enter politics. My aunt, who recently retired after nearly four decades of teaching in the Kendriya Vidyalaya system of schools, wouldn’t agree with me. “He just wants us to be healthy,” was her reply.
I had been following Baba Ramdev’s early morning yoga classes on television regularly for almost six months in a bid to control my ever expanding waistline. The aasanas that Baba showed over that period remained more or less the same. But the commentary that accompanied those aasanas had gradually become more and more political.
In that context, I am not surprised at Baba’s decision to take the Congress party led United Progressive Alliance (UPA) Government head on and ask his supporters not to vote for the Congress in the coming elections.
Baba Ramdev may not form his own party in the days to come. He may not even contest any elections but by asking people not to vote for the Congress he has more or less signaled his entry into politics.
So the question that arises now is that will he succeed at what he is trying to do or will he just be a flash in the pan and disappear from the limelight in a couple of years?
Babas and religious gurus have always been an essential part of the Indian political system. Dhirendra Bramhachari was known to be close to Indira Gandhi. Chandraswami was known to be close to PV Narsimha Rao.
Long time Gandhi family loyalist Arjun Singh was known to be close to the Mauni Baba of Ujjain. Mauni Baba even took credit for Arjun Singh surviving a massive heart attack in 1989.
As Rashid Kidwai writes in 24 Akbar Road – A Short History Behind the Fall and the Rise of the Congress “The doctors at Hamidia Hospital in Bhopal had almost given up on him( Arjun Singh) when a call from Rajiv Gandhi ensured a timely airlift to Delhi’s Escort Heart Institute. His spiritual guru, Mauni Baba of Ujjain, took credit for the miracle. The guru, who had taken a vow of silence, reached Delhi and shut himself off to conduct various yagnas for his health. As Union Communications Minister, Singh had given the guru two telephone connections. The act promoted a Hindi daily to run the headline, ‘Jab Baba bolte nahin, to do telephone kyun?
Like Singh, the various politicians took care of their respective gurus. Indira Gandhi ensured that Dhirendra Bramhachari had a weekly show on Doordarshan to promote the benefits of yoga. Several politicians were known to be close to the Satya Sai Baba as well. His trust being a publically charitable trust did not pay any income tax.
So babas and religious gurus have always been close to Indian politicians and politics. They have been the backroom boys who have rarely come out in the open to take on the government of the day head on.
But there are always exceptions that prove the rule. One such person who did this rather successfully for a brief period was Sadhvi Rithambara. Her fiery speeches in the early 1990s were very fairly popular across the length and breadth of North India and Bihar. I remember listening to one of her banned tapes before the demolition of the Babri Masjid. It was full of expletives and exhorted the cause of a Ram Mandir being built at the site of the Babri Masjid in Ayodhya.
As Haima Deshpande writes in the latest edition of the Open “By the early 1990s, the Sadhvi was scandalising secular India with her rabble-rousing along a campaign trail to replace Ayodhya’s Babri Masjid with a Ram Mandir. At first, her anti-Muslim tirades were full of expletives, exhorting Hindus to reclaim what she said was rightfully theirs. After a brush with the law, she toned herself down, but her message was roughly the same. While the entry of Parsis to India was like sugar sweetening milk, she would say, that of Muslims was like lemon curdling the country (delivered with a certain inflexion in Hindi, that verb could sound rather crude).” The Sadhvi is now known as Didi Maa and runs a home for destitute women and abandoned children which was set up in 2002, Deshpande points out.
What these examples tell us is that Babas and religious gurus have never operated in the openly in the open sesame of Indian politics. And when they have they have not survived for a very long period of time.
At a broader level people who have been successful in other walks of life have rarely been able to transform themselves into career politicians. When these people have tried to enter politics they have either been unsuccessful or have retreated back very quickly.
Let’s take the case of Russi Modi, the man who once played the piano along with Albert Einstein, when the great physicist was playing the violin. Modi was the Chairman and Managing Director of the Jamshedpur based Tata Iron and Steel Company (TISCO, now known as Tata Steel). After retiring from TISCO, Modi fought the Lok Sabha elections from Jamshedpur and lost.
Amitabh Bachchan won the Lok Sabha elections from Allahabad in 1984 defeating H N Bahuguna. He resigned three years later. Dev Anand unsuccessfully tried to form a political party in the late 1980s. Rajesh Khanna and Dharmendra were also a one term Lok Sabha members. Hema Malini has achieved some success in politics but she is used more by the BJP to attract crowds rather than practice serious politics. The same stands true for Smriti Irani of the Kyunki Saas Bhi Kabhi Bahu Thi fame.
Deepika Chikalia, the actress who played the role of Sita in Ramanand Sagar’s Ramayana, was a one time member of Lok Sabha from Baroda. So was Nitish Bhardwaj who played Krishna in BR Chopra’s Mahabharat, from Jamshedpur.
The only state where film celebrities have successfully made it into politics and remained there is Tamil Nadu. Andhra Pradesh has the isolated example of NT Rama Rao who was successful at politics as well as being the biggest superstar of Telgu cinema. But more recently when the reigning superstar of Telgu cinema, Chiranjeevi, tried to follow NTR, he was unsuccessful. He had to finally merge his Praja Rajyam party rather ironically with the Congress.
Imran Khan Niazi, the biggest sports icon that our next door neighbour Pakistan ever produced formed the Tehreek-e-Insaf party in 1996. When Imran Khan started making speeches before the 1997 elections, his rallies got huge crowds. But the party failed to win a single seat in the election, despite the fact that Imran Khan contested from nine different seats. He lost in each one of them. But to Khan’s credit he still hasn’t given up.In India cricketers like Manoj Prabhakar and Chetan Sharma have unsuccessfully tried to contest elections.
The broader point is that people from other walks of life haven’t been able to successfully enter politics if we leave out the odd filmstar. There are several reasons for the same. Their expertise does not lie in politics and lies somewhere else, something Amitabh Bachchan found out very quickly. Politics also requires a lot of patience and money. This is something that everybody doesn’t have.
Also some of these successful people come with stories attached with them. Ramdev’s story was “practicing yoga can cure any disease”. Those who have seen his yoga DVDs will recall the line “Karte raho, cancer ka rog bhi theek hoga“. This story helped him build a huge yoga empire with an annual turnover of over Rs 1000 crore. The story was working well, until Ramdev decided to diversify, and enter politics.
As marketing guru Seth Godin writes in All Marketers Are Liars: “Great stories happen fast. They engage the consumer the moment the story clicks into place. First impressions are more powerful than we give them credit for.”
So Ramdev’s success now clearly depends on the perception that he is able to form in the minds of the people of this country. Will they continue to look at him as a yoga guru who is just dabbling in some politics? Or will they look at him as a serious politician whose views deserve to be heard and acted on? Also will Baba Ramdev want to continue investing time and energy in the hurly-burly world of politics? That time will tell.
But what about the all the people that Baba Ramdev has been able to attract, you might ask me? Crowds as Imran Khan found out are not always a reflection of whether an individual will be successful in politics. And history clearly is not on Ramdev’s side.
(The article originally appeared on www.firstpost.com on August 15,2012. http://www.firstpost.com/india/will-ramdev-succeed-in-politics-history-isnt-on-his-side-418952.html)
(Vivek Kaul is a writer and can be reached at [email protected] )

Why Chetan Bhagat sells, despite the mediocrity tag


Vivek Kaul

It was sometime in late 2005 or early 2006 my memory fails me, when I ran into Chetan Bhagat at the Crossword book store at Juhu in Mumbai. Those were the days when he was still an investment banker based out of Hong Kong. He was passing by the book store and had decided to drop in to check how his second book was selling.
One Night At the Call Centre had just come out and was number one on the bestsellers list. He hadn’t become a celebrity as he is now and people took some time to recognize him. He sat down and started signing books that fans brought to him.
I must confess that I was a fan of his writing back then and had loved reading Five Point Someone (On a totally different note I was even a fan of Himesh Reshammiya for a brief period). So I promptly bought his two books and got them autographed from him.
Bhagat’s first book Five Point Someone wasn’t a literary phenomenon but had broken all sales records. The story was set in IIT Delhi and had a certain charm to it. Bhagat must have borrowed a lot from his own life and that honesty reflected in the book.
But Bhagat had had a tough time finding a publisher for his first book. Bhagat had to do the rounds of several publishers before Rupa latched onto Five Point Someone. As one of the editors who had rejected his manuscript wrote in the Open magazine “He later went to a rival firm and became a publishing sensation overnight, and to this day, our boss complains bitterly that he missed out on the biggest bestseller of the decade because he went by the judgement of three Bengali women—a flawed demographic, if there ever was one!” (You can read the complete piece here).
In the CD that accompanied the manuscript of Five Point Someone Bhagat had also elaborated on a marketing plan. The M word did not go down well with the female Bengali editor and as she remarked in the Open “A marketing strategy that would ensure the book became an instant bestseller…If only he had written his manuscript with half the dedication he had put into his marketing plan! “
Hence, the so called “sophisticated” people at the biggest Indian publishing houses missed out on India’s bestselling English author primarily because his writing wasn’t literary enough. ,Bhagat eventually did find a publisher and the rest as they say is history.
The day I ran into Bhagat was a Sunday and I came back home and finished reading One Night At a Call Centre in a few hours. I found the book pretty boring and at the same time got a feeling that the author had decided to put together a quickie to cash in on the success of his first book. But then I was probably in a minority who thought that way. The book became an even bigger success than Five Point Someone. His next book was The Three Mistakes of My Life. I couldn’t read the book beyond the first twenty pages. His next two books, Two States and Revolution 2020, I haven’t attempted to read till date.
Very recently his sixth book and his first work of non-fiction What Young India Wants has come out. The book is essentially a collection of his newspaper columns. It is also an extension of his attempts over the last few years at building a more serious image for himself of someone who not only writes popular books but also understands the pulse and paradoxes of Young India.
As the Open magazine puts it “Years spent as a pariah in literary circles seem to have caught up with Chetan Bhagat, India’s largest-selling fiction writer. He’s excited that he’s moved on to some “meaningful” writing as well. “The charge against me is I’m too flippant,” he says. The author, who sees himself as a spokesperson for India’s youth, has just launched his latest book, What Young India Wants, a compilation of his essays on issues troubling the country, mainly corruption and discrimination based on caste and religion. He’s hoping that it will gain him some credibility as a writer.”
So what does Bhagat come up in his tour de force? Here are some samples.
On Pakistan:
“More than anything else, we want to teach Pakistan a lesson. We want to put them in their place. Bashing Pakistan is considered patriotic. It also makes for great politics.”
On Voting:
“We have to consider only one criterion—is he or she a good person?”
On Defence:
Money spent on bullets doesn’t give returns, money spent on better infrastructure does…In this technology-driven age, do you really think America doesn’t have the information or capability to launch an attack against India? But they don’t want to attack us. They have much to gain from our potential market for American products and cheap outsourcing. Well let’s outsource some of our defence to them, make them feel secure and save money for us. Having a rich, strong friend rarely hurt anyone
On Women: (Rajyasree Sen hope you are reading this):
“There would be body odour, socks on the floor and nothing in the fridge to eat,” writes Bhagat on what would happen if women weren’t around.
On Self Promotion:
“I had for years wanted to create more awareness for a better India. Wasn’t now the time to do it with full gusto?”
The book like other Bhagat books presents a very simplistic vision of the world that we live in and is accompanied by some pretty ordinary writing. “What young India wants is meri naukri and meri chokri,” Bhagat said while promoting the book. Bhagat also comes up with some preposterous solutions like the one where he talks about outsourcing India’s defence needs to America. Really?
At the same time the book stinks of self promotion. In interviews that Bhagat has given after the book came out he continues to refer himself as destiny’s child.
Thus it’s not surprising that Bhagat has come in for a barrage of criticism for his overtly simplistic views and his unabashed attempts at promoting himself. “Bhagat is not a thinker. He is our great ‘unthinker’, as sure a representative of heedless ‘new India’ as the khadi-clad politician is of old India,” wrote Shougat Dasgupta in Tehalka. (You can read the complete piece here).
The criticism notwithstanding Bhagat’s books sell like hot cakes. “His publishers, Rupa & Co., are counting on it. Rupa, which has brought out all of Bhagat’s novels since Five Point Someone in 2004, says that 500,000 copies of an initial print run of 575,000 were sold to retailers in a day, and booksellers have already begun to place repeat orders,” reports the Mint.
Given that there must be something right about them. The answer lies in the fact that the mass market is not intellectual. It’s mediocre. It would rather prefer the movies of Salman Khan than an Anurag Kashyap. It would rather go and watch a mindless Rowdy Rathore rather than a Gangs of Wasseypur, which demands attention from the viewer. It would rather watch a Kyunki Saans Bhi Kabhi Bahu Thi than the History channel.
The mass market likes stuff which is not too heavy. Chetan Bhagat fulfills that need. There has always been space for the kind of mindless and simple stuff that Bhagat writes. How else do you explain the success of the Mills & Boons series? Also in a country like India where people are just about starting to learn English, it’s easier for them to understand a Chetan Bhagat than a Salman Rushdie or even a much easier Jeffrey Archer for that matter.
Bhagat’s writing is thus initiating people into reading. And in that sense it’s a good thing. Let me give a personal example to elaborate on this. Recently I started listening to Hindustani Classical music, more than 25 years after I first started listening to music. My taste has evolved the years. I started with the trashy Hindi film music of the 1980s, moved onto the Hindi film music of the fifties and the sixties, then went into Ghazals (which had its own cycle. First Jagjit Singh, then came Ghulam Ali, then Mehdi Hasan and finally came the likes of Begum Akhtar) and so on. It took me almost 25 years to start listening to Hindustani classical music. Maybe I was slower than the usual. But the point is that nobody starts of listening to Hindustani classical music from day one. We have to go through our share of “crappy” music to arrive at that. If I hadn’t heard the crappy music of the 1980s, I wouldn’t be listening to Ustad Bismillah Khan today.
Similarly readers who start reading books with Chetan Bhagat are likely to move onto much better stuff over the years. In that sense Bhagat’s writing is a necessary evil. The entire market for Indian writing in English has expanded since Chetan Bhagat started writing. Before that Indian writing in English did not appeal to the average Indian. Now it does.
It would also help them reach a stage of understanding where they will be able to understand the following paragraph written by Shougat Dasgupta in Tehelka.
“Bhagat is adept at this sort of corporate speak, bland pabulum that appears to be reasonable, but is buzzword piled upon truism piled upon platitude, a tower built on the soft, tremulous sands of cliché. A Bhagat column makes a house of cards seem as substantial as the pyramid at Giza.”
(The article originally appeared on www.firstpost.com on August 14,2012. http://www.firstpost.com/india/why-chetan-bhagat-sells-despite-the-mediocrity-tag-417177.html)
(Vivek Kaul is a writer and can be reached at [email protected])