Why Aamir Khan and Satyamev Jayate are made for each other


Vivek Kaul

Some eleven years back I happened to be at an event where Sri Sri Ravi Shankar was the main guest. Since he was in a hurry he came in dancing into the hall and immediately asked the audience to ask him some questions.
After a few questions came this gem “Swami ji, jeevan ka matlab kya hai?“. To which he replied “jisne jeevan ka matlab bataya usne samjha nahi, aur jisne samjha usne bataya nahi.”
This philosophical gobbledygook or to use a simpler term mumbo-jumbo, left the audience impressed, and they kept talking about for some days to come. Ravi Shankar was an upcoming guru back then who was trying to find his audience and we all know he has done rather well since then.
Over the years I have thought a lot about the statement that he made on that given day. Why did he say what he did? I guess those were the days when he was trying to build a story around what he stood for. He was trying to create an image of himself in the minds of people, which was significantly different from the gurus already present and doing roaring business in the market for ‘spirituality’. And his story had to be different from them.
The story that Ravi Shankar perfected and spread over years is that of spreading happiness and peace, targeted at the upper middle class segment of the society with a dash of yoga and music thrown in for good measure. He supports this story with a bit of philosophical gobbledygook at times. The fact that his rise coincided with the so called India growth story is no coincidence. People worked longer hours under a whole lot more stress. They also made a lot of money, something which they could use to be spiritual on weekends and seek peace, a few times a year.
Ravi Shankar is not a mass market guru like Sai Baba of Puttparthi was or Baba Ramdev is, these days. He does not hold his sessions in open grounds like Baba Ramdev does. He holds them in air-conditioned halls. And he makes sure that he stays true to the story he stands for. Recently when Baba Ramdev went on a fast against corruption in the country, Ravi Shankar was asked, why doesn’t he go on a fast like Ramdev had? To which his reply was “I have so many followers outside the country. If I go on a fast, it will become an international issue. This is our problem and it should remain in India.
So even though Sri Sri thinly associated himself with Ramdev’s campaign against corruption, he didn’t go all the way with it. Associating himself with a mass market guru on a mass market issue would have spoilt his story of being an international guru promoting peace and happiness through yoga, music and mumbo-jumbo, to the upper middle class. He had modeled himself along the lines of Osho Rajneesh (though Ravi Shankar is nowhere as radical as Rajneesh was), who was also a rich man’s international guru and he stayed that way till his death.
Spiritual gurus in India are big brands and big brands over a period time build stories around them. These are stories that help the mass market to relate to them. And when it comes to big brands, they don’t make bigger brands than film stars.
Dilip Kumar was the brooding lover. Raj Kapoor was the Indian Charlie Chaplin who got lost in the big bad city. Dev Anand was the gunda with a noble heart. Rajesh Khanna was the boy next door who got the girl in the end with some hiccups thrown in between for good measure.
As times changed, people forgot Khanna rather quickly, and Amitabh Bachchan became the angry young man. Bachchan tried to do something different now and then, but was unsuccessful at it during his hey days. Chupke Chupke and Alaap, two of his best performances during his hey days didn’t set the box office on fire. In the late 1980s he played the man with no name in the superb Main Azad Hoon (inspired by the great Hollywood flick Meet John Doe) directed by Tinnu Anand, who had also directed the Bachchan comeback movie Shahenshah. Main Azad Hoon tanked at the box office.
In the next generation, Salman Khan became the bhai next door. Shahrukh Khan became the new Rajesh Khanna, the sophisticated guy next door, who gets the girl in the end, after singing a few songs in between. This story became attached to Shahrukh Khan since Dilwale Dulhaniya Le Jayenge(DDLJ) released in October 1995. His anti hero movies of Darr, Anjam and Ram Jaane all came before DDLJ.
Almost all of his biggest hits after DDLJ have had Shahrukh playing the sophisticated guy next door, who usually gets the girl in the end. Be it Kuch Kuch Hota Hai, Kabhi Khushi Kabhi Gum, Dil to Pagal Hai, Chalte Chalte, Main Hoon Na, Veer Zaara etc
Whenever he is tried to go against this, be it Swades, Paheli, Kabhi Alvida Na Kahna or for that matter My Name is Khan it hasn’t worked for him. And most recently that assault on the senses called Ra.One.
In the recent past Chak De India has been the only Shahrukh movie that has worked where Shahrukh did not play the guy next door. The reason the movie worked was that it had a strong story line, which isn’t a characteristic of most Shahrukh movies, and had a fairly limited budget.
So that leaves us with Aamir Khan the other big star of the generation. What is his story? His story can be expressed in that old Maggi Tomato Ketchup line “It’s Different”. Aamir Khan over the last ten to twelve years has been associated with movies which do not fall under the ambit of conventional Bollywood cinema. Be it as an actor or even as a producer.
As an actor he has done movies like Lagaan, Dil Chahta Hai, Mangal Pande, Rang De Basanti, Taare Zameen Par, 3 Idiots and Dhobi Ghat – Mumbai Diaries. These are movies which would be categorized as “different” in the scheme of Hindi cinema. Almost all of these movies come with an overt social message as well, something that Bollywood isn’t really known for. His next release Talaash, looks like what crime writers call a “police-procedural”. It is a sub-genre of detective novels where a murder or murders for that matter, are investigated painstakingly by normal police detectives, who are not as smart as Arthur Conan Doyle’s Sherlock Holmes or Agatha Christie’s Hercule Poirot.
Getting back to the point, during this period Aamir has also done an out an out masala flick like Ghajini, where his role required him to shave off his hair, something that no other Hindi film super start would have agreed to do. The only normal masala film that he has done in the last few years is Fanaa. And that is the exception that proves the rule. Aamir Khan likes to do movies that are different from the usual and have an overt social message.
Even his films as a producer, Lagaan, Taare Zameen Par, Peepli Live, Dhobi Ghat and Delhi Belly, fall into the “it’s different” category. And other than Delhi Belly which was an out and out zany adult comedy, the other movies had an overt social message.
So that brings us to Satyamev Jayate, Aamir Khan’s latest big hit. As Aamir has repeated in many interviews around four years back he was approached by Uday Shankar, CEO of Star India, with an idea of doing a game show. This Aamir rejected, as the Open magazine reports, saying “I don’t want to do a game show. I want to do something dynamically different”.
There you have it from the star’s mouth himself. He wanted to do something that was “different”. Aamir Khan probably understood much better than the people who wanted him to do a game show that the image he had built over the years wouldn’t allow him to do a game show. A game show required a star who didn’t really have a “serious-thinking” sort of an image that Aamir has. A Salman Khan could pull off a Dus Ka Dum. But an Aamir couldn’t. A Shahrukh could do Zor Ka Jhatka in his informal sort of way. But couldn’t pull off a Kaun Banega Crorepati which required the gravitas of an Amitabh Bachchan.
Media reports suggest that Aamir Khan and Star TV’s CEO Uday Shankar did not leave it at that. As Business Standard reports “It started some sort of engagement between the two to leverage the power of television. After over one-and-a-half years Khan, who undertook extensive research with his creative team, hit upon the idea of Satyamev Jayate.”
So convinced was Aamir about the idea that other than hosting the show he even decided to produce it under his banner Aamir Khan Productions, which will get paid a whopping Rs 45 crore for the 13episodes planned.
The entire concept of the show jelled with Aamir Khan’s image of being associated with work that is “different” and has an overt social message to it, though the social message in Satyamev Jayate is much more than any of his movies.
Aamir Khan went looking for an idea like Satyamev Jayate and found it. But it can also be safely said that an idea like Satyamev Jayate needed a presenter like Aamir Khan. They are “made for each other”, as the old Wills cigarette ad went.
(The article originally appeared on www.firstpost.com on June 23,2012. http://www.firstpost.com/living/why-aamir-khan-and-sj-were-made-for-each-other-354892.html)
(Vivek Kaul is a writer and can be reached at [email protected])

The difficulty of being Duvvuri Subbarao


Vivek Kaul

Decisions are of two kinds. The right one. And the one your boss wants you to make. The twain does not always meet.
Duvvuri Subbarao, the governor of the Reserve Bank of India(RBI), earlier this week, showed us what a right decision is. He decided to hold the repo rate at 8%. Repo rate is the interest rate at which RBI lends to banks. There was great pressure on the RBI governor to cut the repo rate, after the gross domestic product (GDP) growth for the period between January and March 2012 came in at a very low 5.3%.
The Finance Minister, Pranab Mukherjee, declared openly that he was “confident that they (the RBI) will adjust the monetary policy,” which basically meant that he was ordering the RBI to cut the repo rate. The idea was that once the RBI cut the repo rate, banks would also cut interest rates leading to consumers borrowing more to buy homes, cars and durables. Businesses would borrow more to expand and in turn push up economic growth.
But economic theory and practice are not always in line. Subbarao, probably understands this much better than others, though until very recently he had largely stuck to doing what his boss the Finance Minister, wanted him to do. For the first time he has shown signs of breaking free.
The credibility of a repo rate cut
By cutting the repo rate the Reserve Bank essentially tries to send out a signal to banks that it expects interest rates to come down in the days to come. If banks think the signal is credible enough then they cut the interest rates they pay on their deposits as well as the interest rates they charge on their long term loans like home loans, car loans and loans to businesses. But the trouble is that even if the RBI cut the repo rate, the credibility of the signal would be under doubt, and banks wouldn’t have been able to cut interest rates.
Between the six month period of December 2, 2011, and June 1, 2012, banks have given loans amounting to Rs 4,46,563 crore and have borrowed Rs 4,27,709 crore. Hence for every Rs 100 that the banks have borrowed they have lent out Rs 104, which means they have not been able to raise enough deposits during to match their loans. So their ability to cut interest rates is limited. The question is why is the money situation so tight?
High fiscal deficit
The government of India has been running a very high fiscal deficit. For the financial year 2007-2008, the fiscal deficit stood at Rs 1,26,912 crore. It shot up to Rs 5,21,980 crore for 2011-2012. In a time frame of five years the fiscal deficit is up nearly 312%. The income earned by the government has gone up by only 36% to Rs 7,96,740 crore, during the same period. The huge increase in fiscal deficit has primarily happened because of the subsidy on food, fertilizer and petroleum. For the current financial year, the fiscal deficit is projected to be at Rs 5,13,590 crore, which is likely to be missed as has been the case in the last few years. The oil subsidy targets have regularly been overshot. This year the government might even overshoot the food subsidy target of Rs 75,000 crore.
The government finances its fiscal deficit by borrowing. When a government borrows more, as has been the case for the last few years, it ‘crowds out’ the other big borrowers like banks and corporates. This means that the ‘pool of money’ from which banks and companies have to borrow comes down. Hence, they have to offer a higher rate of interest. This is the situation which prevails now. So banks will continue in the high interest rate mode.
High inflation
What must have also influenced Subbarao’s decision is the high inflationary which prevails. The consumer price inflation for the month of May stood at 10.36%. This is likely to go up even further in the days to come given that the government recently increased the minimum support price(MSP) on khareef crops from anywhere between 15-53%. These are crops which are typically sown around this time of the year for harvesting after the rains. The MSP for paddy (rice) has been increased from Rs 1,080 per quintal to Rs 1,250 per quintal. Other major products like bajra, ragi, jowar, soybean etc, have seen similar increases. This will further fuel food inflation. Also, after dramatically increasing prices for khareef crops, the government will have to follow up the same for rabi crops like wheat. Rabi crops are planted in the autumn season and harvested in winter. Economists expect higher MSP on agriculture products to push up the food subsidy bill by Rs 40,000 crore from its current level of Rs 75,000 crore. This means a higher fiscal deficit and in turn higher interest rates.
To conclude
In a scenario where the inflation is over 10%, cutting interest rates can fuel further inflation, which isn’t good for anyone. The RBI in a release said that the inflation is “driven mainly by food and fuel prices.” That’s something Subbarao cannot do anything about and is for the government to sort out.
“In the absence of pass-through from international crude oil prices to domestic prices, the consumption of petroleum products remains strong…preventing the much needed adjustment in aggregate demand,” the RBI release said. The Subbarao led RBI seems to be clearing telling the government here to cut down on oil subsidies by increasing fuel prices as and when necessary.
In fact in a rare admission Subbarao even said that the last cut in the repo rate in April may have been a mistake. “The Reserve Bank had frontloaded the policy rate reduction in April with a cut of 50 basis points. This decision was based on the premise that the process of fiscal consolidation critical for inflation management would get under way, along with other supply-side initiatives,” the RBI release said.
What this means in simple English is that the RBI may have been led to believe by the finance ministry that if they went ahead and cut the repo rate in April, the government would follow up by taking emasures to cut the fiscal deficit. But that hasn’t happened. RBI kept its part of the deal. The government did not.
The article originally appeared in the Times of India Crest Edition on June 23,2012.

(Vivek Kaul is a writer and can be reached at [email protected])

Sonia Gandhi and the art of mystery branding


Vivek Kaul

Who is Sonia Gandhi?
Do we the citizens of this country really know her?
What are her views on various things?
What does she think about the current state of the Indian economy?
What does she think of the government which she runs on “remote control”, like Balasaheb Thackeray once did?
When she went abroad recently for medical treatment, what is it that she is suffering from? Does it bother her that her only son Rahul is in his forties now and is still unmarried?
Does she find time to be with her two grandsons?
Are her Hindi speeches written in Roman script?
Pardon me for being rhetorical, but I am just trying to make a broader point. The citizens of India don’t have answers for any of the questions asked above. They need not have answers for every question. But they definitely need to know her views on the Indian economy, the government she runs on remote control and the medical illness that plagues her.
The other questions are personal and answering them would just satisfy some curiosity and nothing else.
The fundamental question that arises here is why is there so much mystery surrounding Sonia Gandhi? Nobody currently influences the economics and politics of India more than she does. But when was the last time you read an interview with her and heard her interacting with the media?
The answer behind all her mystery might very well lie in the art of branding a product. As brand guru Martin Lindstrom writes in Buyology – Truth and Lies About Why We Buy “Mystery is a fascinating component as many brands leverage this in order to make us pay more for a brand.”
And so many big brands make mystery their selling point.
“Ye PSPO nahi jaanta,” went the catch line of an advertisement of Orient Fans. Towards the end of the advertisement it was revealed that PSPO stands for “Peak Speed Performance Output.” Now what does that mean?
Or take the case of “ZPTO yukt naya clinic All Clear.” What does ZPTO stand for?
Or take the case of Tata Xenon XT, the new car from Tata Motors. What does XT stand for?
Or Johnson’s natural baby oil with aloe vera? What is aloe vera?
Or products like Ariel Oxyblue and Opti-ThickTM Harpic?
All these abbreviations and terms stand for something. PSPO is a technology that uses lesser electricity to deliver more air, over a larger area. ZPTO is a microbiocide, which is supposed to kill microbes which cause dandruff. But dandruff can happen for a lot of other reasons as well.
The XT in Xenon XT stands for Cross Terrain. Aloe Vera is a plant with supposed medicinal qualities and has been often cited as being used in herbal medicines. It is even mentioned in the New Testament ((John 19:39–40))
Do most consumers understand what do these terms mean? The answer in most cases would be no. But do these terms matter to consumers when they make a buying a decision? Yes, they do. The mystery associated with such terms, makes the product more appealing to consumers. “Take the Sony Trintron TV for example. What is Trintron? No idea. It’s some technical mystery, which claims that the TV is better – it sounds technical and fancy and seduces us to believe this is something very special. This is mystery in action,” says Lindstrom
The case with Sonia Gandhi is very similar. The “mystery” associated with her along with her foreign origin makes her very appealing to the Indian voter.
And she goes out of her way to maintain the mystery. The recent “circus” in the run up to the Presidential election is a good case in point. Mamata Banerjee, the Chief Minister of West Bengal, went to meet her to discuss who would be the Presidential candidate of the United Progressive Alliance (UPA). Banerjee came out and told the waiting press that the finance minister, Pranab Mukherjee, and the vice president Hamid Ansari, were the two candidates on Sonia’s mind. No one officially knew till then what was Sonia Gandhi’s take on the issue. The cat was suddenly out of the bag.
Banerjee then went to meet Mulayam Singh Yadav and put out three candidates of her own, the former President, APJ Abdul Kalam, the current Prime Minister, and suspended CPI(M) member and former speaker of the Lok Sabha, Somnath Chatterjee.
But pretty soon Yadav had backed out of the so called deal he had struck with Mamata. It is said that Sonia Gandhi had secret meetings with Mulayam Singh Yadav, and soon he was ready to support the UPA’s candidate for the President.
There are couple of interesting points that come out here. One is of course that you don’t play games with the President of the Congress party, who comes from the Nehru-Gandhi family. But more importantly it was a lesson to everyone about what happens when you talk to the press about what Sonia Gandhi is thinking on a particularly important issue. The “mystery” is important to her being and it must be maintained.
Maintaining the mystery behind a good brand goes a long way in maintain their selling point. Lindstrom provides a very good example of a shampoo launch to explain what happens when the mystery associated with a brand goes.
“When Unilever was getting to launch a shampoo in Asia, a mischievous employee with time on his hands wrote on the label, just for the hell of it, Contains the X9 Factor. This last minute addition went undetected by Unilever, and soon millions and millions of bottles of the shampoo were shipped to stores with those four words inscribed on the label. It would have cost too much to recall all the shampoo, so Unilever simply let it be. Six months later, when the shampoo had sold out, the company reprinted the label, this time leaving out the reference to the nonexistent “X9 Factor.””
The company was in for a surprise. “None of the customers had any idea of what the X9 Factor was, but were indignant that Unilever had dared to get rid of it. In fact, many people claimed that their shampoo wasn’t working anymore, and that their hair had lost its luster, all because the company had dropped the elusive X9 Factor,” writes Lindstrom.
With the mystery gone consumers thought that the brand wasn’t simply good enough as its earlier version. Sonia Gandhi seems to be working on the same principle in keeping her mystery going and keeping her publicity to the minimum.
She is rarely seen speaking unless it’s an election meeting, where her speeches are largely prepared in advance, unlike Atal Behari Vajpayee who spoke impromptu on a lot of occasions. I don’t remember ever reading and interview of hers. Even the few biographies written on her are largely about the days when she first came to India and was put up at the house of Teji and Harivansh Rai Bachchan. Her initial struggle to adjust to Indians ways. Her strong relationship with her mother-in-law Indira Gandhi. Her reluctance at Rajiv Gandhi entering politics, after the death of his brother Sanjay. And so on. None of them get into the political side of Sonia Gandhi.
And so the mystery continues. That’s what great brands are all about. If that means that Indian democracy is run out of a ‘backroom’ with a ‘remote-control’, then so be it.
(The article originally appeared on www.firstpost.com on June 21,2012. http://www.firstpost.com/politics/sonia-gandhi-and-the-art-of-mystery-branding-352184.html)
(Vivek Kaul is a writer and can be reached at [email protected])

By 2015, gold price will average significantly below $1,200 per ounce


Gold, the yellow metal, has been touching new highs in India. But the international price in dollars has been largely flat since the beginning of this year. Nikos Kavalis, Strategist in the Commodity Research Team of RBS feels “By 2015, we expect the gold price will average significantly below its current levels, at $1,200/oz. As the road-map to more normal macroeconomic conditions is laid, we believe that more attractive opportunities will emerge for investors and, eventually, higher interest rates will also reduce gold’s appeal.”
In this interview he speaks to Vivek Kaul.
The price of gold has been largely flat in dollar terms since the beginning of the year. Why is that?
For most of last year, gold behaved like a “safe haven” asset and was negatively correlated with risk. For example, it rallied by 28% from end-June to its all-time-high of $1,920/oz in early September, whereas the S&P500 fell by around 15% over the same period. Aft/er the sharp September correction, when gold dropped to a $1,600-1,650/oz range (per ounce, where one ounce equals 31.1grams), the story changed dramatically. Since then, gold has been trading in line with risk.
Can you explain that further?
2012 so far can be divided in two periods. The first period was the euphoria of the first two months of the year. A series of good economic data and hopes that the worst of the Eurozone crisis was behind us, pushed investors to risky assets. This helped gold, which was also boosted by a weakening US dollar at the time – gold has traditionally been negatively correlated with the US currency. By late February, gold had rallied to $1,790/oz, from around $1,560 at the start of the year. The period since the end of February has been the mirror image of the first two months. The first hit for gold came after Ben Bernanke’s speech at end-February, which hurt market expectations of QE3. Renewed concerns about the Eurozone crisis, poor economic data out of Europe and concerns that China’s growth is slowing boosted risk aversion over the following few weeks. Greece’s election added fuel to the fire and intensified fears of a break-up of the Eurozone. Gold trended downwards and by the end of May its price had virtually erased all the previous gains, returning more or less where it started the year. The price rebounded somewhat in early June, but remains far below the late-February high.
But it’s been going up in terms of rupees…
Since its peak in September, the gold price has declined by 15%, in dollar terms. In rupee terms, and here I am looking at the nearest gold futures contract on the MCX, the price has recently made new highs! The story here is one of currency depreciation. As you know, the Indian rupee has been under pressure, partly because of fundamental reasons and partly due to the wider “risk off” environment hitting emerging markets currencies. It has depreciated by 5% against the US dollar since the beginning of the year and by more than 27% since the summer of 2011. This has boosted the Indian rupee denominated gold price. The rise in the rupee-denominated gold price has hurt Indian demand. High inflation eating into disposable incomes of local consumers has not helped either. This is evident in the World Gold Council data, showing weak jewellery and bar investment demand in the country, both in the fourth quarter of 2011 and the first three months of 2012. You no doubt will have also seen the numerous anecdotal reports that suggest demand has remained weak over the course of the second quarter.
How do you see the performance of gold in dollar terms during the course of the year?
I am moderately bullish towards gold for the rest of 2012. I think that the current uncertain macroeconomic environment still provides good reasons to own it, particularly against the backdrop of negative real interest rates. Moreover, we at RBS commodity research expect that the wider commodities sector will move upwards later in the year. We expect Chinese commodity demand to accelerate and I think that the latest interest rate cut and other steps taken by Chinese authorities towards a more accommodative stance will help in this. As risk appetite grows, flows into the space should also emerge. We believe that all this will benefit gold. Specific to the gold market, continued central bank buying should also help gold, both directly, by taking metal out of the market, and indirectly, by boosting investor sentiment. Lack of producer hedging and limited growth in scrap supply, are other positive factors.
Any target?
Finally, I want to note that at the moment speculator positioning in gold is very light. Look at the CFTC data on net positions in Comex futures for example – the net investor long is at the lowest since December 2008 and short positions are significant. When sentiment changes, I think this situation will be reversed and therefore believe there is some very good upside to be had. Our projections see gold average at $1,800/oz in the fourth quarter of this year.
What about the performance in terms of rupees?
We have a team of Emerging Markets economists at RBS and their outlook for the Indian rupee is cautious, owing to the imbalances (fiscal & current account) that weigh on the currency. The recent reduction in the petrol subsidy and the possibility for further fuel subsidy cuts are all steps in the right direction and some better news in Europe could also help, but our economists cannot see a material appreciation any time soon. Based on this and our forecast for a higher dollar-denominated price, we expect the rupee price to also rise in 2012.
What is the scene on the investment demand for gold?
There are a few different “segments” of gold investment and activity in them has varied. Investment in physical gold continues, although at a slower pace than last year. You still have the risk-averse retail players buying bars and coins in Europe and North America and of course the Indian and Chinese demand. We are seeing a lot less large scale metal account buying than in 2011 and before, but on the positive side, we have also not really much selling from these positions. We had some good inflows into gold ETFs earlier in the year, but these were in large part offset during the recent liquidations. Finally, as I mentioned earlier, positioning in Comex futures is very low and has declined year-to-date. Our outlook for investment demand in gold is positive and this assumption is an essential part of our bullish outlook for the price of the yellow metal. We think that, for reasons discussed earlier, investor appetite for gold will continue and actually grow later in the year. A very important driver for this growth will likely rising speculative investment in gold futures. These guys have actually been net dis-investors in 2012-to-date and many of them are now short gold (based on CFTC data).
Quantitative easing carried out by countries all over the world was one reason for the bull market in gold. Is that still a reason? I think that the expectation of QE3 in the US has been a very important driver of gold investment in the past. This was illustrated by the sharp correction following Ben Bernanke’s statement in late February that dampened expectations of further quantitative easing. Recent developments continue to suggest that QE3 is very much in gold investors’ minds. For example, look at the early-June rally (from ~$1,550/oz to ~$1,640/oz); it came after the poor US payrolls data on 1st June and dovish comments by Federal Reserve officials, which rekindled QE3 expectations. Similarly, the sharp correction that followed was triggered by Ben Bernanke’s latest testimony, which, again, lacked any clear indication that QE3 is on the way.
What are the chances of QE III happening, and that in turn pushing up the price of gold?
Our US economists ascribe better than even (60%) odds of Federal Reserve action, but think that an extension of “Operation Twist” is more likely than outright QE3. Having said this, if QE3 were to materialise, I think that gold would clearly benefit, for a number of reasons: the risk-on trade that would follow; the negative impact on the US dollar; and rising inflationary expectations (perhaps to a lesser extent now than in the past).
What can be the newer reasons for a bull market in gold?
As I mentioned earlier, we are only modestly bullish on gold, for the reasons I explained earlier. Moreover, our projections see the end of the gold bull market is in sight and we see a downtrend emerge from next year onwards. By 2015, we expect the gold price will average significantly below its current levels, at $1,200/oz. As the road-map to more normal macroeconomic conditions is laid, we believe that more attractive opportunities will emerge for investors and, eventually, higher interest rates will also reduce gold’s appeal.
If a country like Greece were to decide to leave the euro zone, do you see that having any impact on the price of gold?
Absolutely. I think the immediate reaction would be for gold to fall sharply, as investors sell all risky assets and there is a flight to cash. Further down the line, “after the dust settles”, I would expect that such an event would re-ignite safe haven buying of gold and as such drive the price higher.
What can pull down the price of gold?
I think the biggest headwind for gold at the moment is the strength of the US dollar. If the US currency continues to strengthen, gold will remain under pressure. Further into the future, there are a number of potential factors which we indeed expect will push gold down, such as flows into other asset classes and, eventually, higher interest rates.
Do you see more central banks buying gold in the time to come?
Yes, we expect central banks will continue to be net buyers of gold and that purchases will amount to 400 tonnes overall in 2012. As I mentioned earlier, we think that this is supportive for the gold price both directly, as these purchases take bullion out of the market, and indirectly, as central bank buying confirms gold’s status as a key reserve asset and boosts investor sentiment towards the metal.
What sort of retail consumption of gold does China have?
Chinese demand for high-carat gold jewellery and for investment products is huge and in 2011 was the second largest, after India. Chinese jewellery demand amounted to nearly 500 tonnes and bar investment to 250 tonnes last year. Importantly, it is a market with potential for further growth and I would not be surprised if in 2012 Chinese demand surpassed India, particularly given the recent weakness of demand in the latter.
There is a lot of speculation about how the Chinese central bank is quietly buying up gold. How true is that?
In 2009 China did publish revisions to its official gold reserves which suggested it had been buying and there indeed is much speculation that this continues. In April, net imports of 67 tonnes were one of the highest figures on record and twice the average of the previous three months. As I do not believe there was a similar increase in jewellery and investment demand, this does suggest more gold entered the country than was consumed privately and one possible explanation for this could be official sector buying, although it is also possible that local commercial banks were building inventory. Ultimately, I can only comment with certainty on published information and, as you know, there is no data or announcements confirming Chinese official sector purchases of gold have taken place recently.
(The interview originally appeared in the Daily News and Analysis (DNA) on June 18,2012)
(Interviewer Kaul is a writer and can be reached at [email protected])

Is Manmohan following Lalu’s no-growth Bihar strategy?


Vivek Kaul

In a piece titled Farewell to Incredible India, which deals with the current economic problems in India, The Economist writes: “The Congress-led coalition government, with Brezhnev-grade complacency, insists things will bounce back.”
Leonid Brezhnev was the General Secretary of the Central Committee (CC) of the Communist Party of the Soviet Union (CPSU). He ruled the country from 1964 till his death in 1982.
I guess The Economist looked too far. They could have found someone right here in India to describe the complacency of the Manmohan Singh-led United Progressive Alliance(UPA) government. The man I am talking about is none other than Lalu Prasad, the former railway minister and former chief minister of Bihar.
Yes, you read it right. Before I get into explaining why I just said what I did, let us go back a little into history.
The lucky Lalu Yadav
Lalu Yadav re-entered politics in 1973, just by sheer chance. He didn’t have to struggle for it. The opportunity just fell into his lap.
As Sankarshan Thakur writes in Subaltern Sahib: Bihar and the Making of Lalu Yadav, “On the eve of elections of Patna University Students Union (PUSU) in 1973 non-Congress student bodies had again come together, if only for their limited purpose of ousting the Congress. But they needed a credible and energetic backward candidate to head the union. Lalu Yadav was sent for.”
The only trouble was that Lalu Yadav was no longer a student, but was an employee of the Patna Veterinary College. He had quit student politics in 1970, after having lost the election for the presidentship of PUSU to a Congress candidate. Before this, Lalu had been the general secretary of PUSU for three consecutive years.
But Lalu got around the problem. “Assured that the caste arithmetic was loaded against the Congress union, Lalu readily agreed to contest. He quietly buried his job at the Patna Veterinary College and got a backdated admission into the Patna Law College. He stood for elections and won. The non-Congress coalition in fact swept the polls,” writes Thakur.
And from there on Lalu Yadav went from strength to strength. In 1974, the students’ agitation against then prime minister Indira Gandhi spread throughout the country. As Thakur points out, “An agitation committee was formed, the Bihar Chatra Sangharsh Samiti to coordinate the activities of various unions and Lalu Yadav as president of PUSU was chosen its chief.”
These events catapulted Lalu Yadav into the big league. In the 1977 elections, Lalu was elected to the Lok Sabha as a Janata Party candidate at a young age of 29.
Chief Minister of Bihar
VS Naipaul once described Bihar as “the place where civilisation ends”. Lalu Prasad first became the chief minister of Bihar in 1990. Between him and his wife Rabri Devi they largely ruled the state till 2005, and almost brought civilisation to an end.
When India was going from strength to strength with economic growth rates that it had never seen before, the economy of Bihar was shrinking in size. As Ruchir Sharma writes in Breakout Nations – In Pursuit of the Next Economic Miracles , “Bihar was the only Indian state that not only sat out India’s first growth spurt but also saw its economy shrink (by 9 percent) between 1980 and 2003.”
Lalu and his wife Rabri ruled for the major portion of the period between 1980 and 2003. Economic development was nowhere in the agenda of Lalu and on several occasions when questioned about the lack of economic development in the state, he replied that economic development does not get votes. And he was proved right.
In fact such was Lalu’s lack of belief in development that even money allocated to the state government by the Central government remained unspent. As Santhosh Mathew and Mick Moore write in a research paper titled State Incapacity by Design: Understanding the Bihar Story, “Despite the poverty of the state, the governments led by Lalu Prasad signally failed to spend the money actually available to them: ‘…Bihar has the country’s lowest utilisation rate for centrally funded programs, and it is estimated that the state forfeited one-fifth of central plan assistance during 1997–2000.’”
Between 1997 and 2005, the Ministry of Rural Development allocated Rs 9,600 crore. Of this, nearly Rs 2,200 crore was not drawn. And of the money received only 64 percent was spent. Similarly, money allocated from other programmes was also not spent.
How did he survive?
Lalu survived by building a potent combination of MY (Muslim + Yadav) voters. The Yadavs are the single largest caste in Bihar. Such was his faith in the MY voters that Lalu did not even promise development, like most politicians tend to do. As Mathew and Moore write: “He finessed this problem…by departing from the normal practices of Indian electoral politics and not vigorously promising ‘development’. For example, if during his many trips to villages he was asked to provide better roads, he would tend to question whether roads were really of much benefit to ordinary villagers, and suggest that the real beneficiaries would be contractors and the wealthy, powerful people who had cars. He typically required a large escort of senior public officials on these visits, and would require them to line up dutifully and humbly on display while he himself was doing his best to behave like a villager. He might gesture at this line-up and ask ‘Do you really want a road so that people like this can speed through your village in their big cars?’”
So what was Lalu Yadav trying to do here? “Lalu Prasad Yadav was not trying to fool most of his voters most of the time. He was offering then tangible benefits: respect (izzat – a Hindi term that he employed frequently) and the end of local socio-political tyrannies
Where does Manmohan Singh fit in here?
Some time after Lalu Yadav became the chief minister of Bihar, India had a financial crisis. PV Narasimha Rao was looking for a technocrat for the Finance Minister’s position. He first approached Dr Indraprasad Gordhanbhai Patel, who was the Governor of the Reserve Bank of India(RBI) from 1977 to 1982. Patel refused and suggested the name of his successor at the RBI, Manmohan Singh, who had been the Governor of the RBI from 1982 to 1985. Singh had just taken over as the Chairman of the University Grants Commission (UGC) in March 1991. He was pulled out of there and made the Finance Minister of India. And thus started Singh’s second career. Like Lalu, Singh’s career got a second life.
And he, like Lalu, before him went from strength to strength and finally became the Prime Minister of India. A few days ago, Mamata Banerjee had even proposed his name for President. He would make for an excellent President given that the Indian President doesn’t really do anything, except what the government (in this case Sonia) wants him to.
If Pratibha Patil, who no one had ever heard of, could become the President of India, so can the much more loyal Manmohan. He fits all the parameters Sonia Gandhi is looking for in a President. But the trouble, of course, is she wants the same parameters in her Prime Minister as well. And he can’t be at two places at the same time. So Singh’s name as a presidential candidate has been rejected by the Congress party. It would have been a rather glorious end to an “illustrious” career.
The irony
However what is ironic is that a man, who once spearheaded the economic reform process in India, has now totally withdrawn himself from the same. In fact, at times one wonders whether it is even a priority with him and his government? Now that Pranab Mukherjee is leaving the finance ministry for Rashtrapati Bhawan, we will find out what Manmohan has in store.
There has hardly been any response from the UPA government to the recent low GDP growth rate number of 5.3 percent for the period between January and March 2012. Pranab Mukherjee has blamed the slow growth on the problems in Greece in particular and Europe in general. This is a typical Lalu response where the old adage “if you can’t convince them, confuse them” is at work. The problems of India are not because of problems in Greece or Europe, but because of the economic policies of the Manmohan Singh-led UPA government. (It’s not Greece: Cong policies responsible for rupee crash).
As The Economist puts it, “India’s slowdown is due mainly to problems at home and has been looming for a while. The state is borrowing too much, crowding out private firms and keeping inflation high. It has not passed a big reform for years. Graft, confusion and red tape have infuriated domestic businesses and harmed investment. A high-handed view of foreign investors has made a big current-account deficit harder to finance, and the rupee has plunged.”
In fact, there is a state of total denial within the UPA that there are serious economic problems facing India. The spin-doctors of UPA are even working overtime to sell the country that famous song from 3 Idiots “All is Well“. On a recent TV show, Montek Singh Ahulwalia, the deputy chairman of the Planning Commission, kept insisting that a 7 percent economic growth rate was a given. As it turned out the GDP growth rate fell to 5.3 percent.
Economic development doesn’t matter
The way the UPA government has been working over the last few years, it is very easy to conclude that economic development of this country isn’t really top of the agenda. Like was the case with Lalu Yadav.
The solutions to the problems are simple and largely agreed upon by everyone who has an informed opinion on the issue. As The Economist puts it, “The remedies, agreed on not just by foreign investors and liberal newspapers but also by Manmohan Singh’s government are blindingly obvious. A combined budget deficit of nearly a tenth of GDP must be tamed, particularly by cutting wasteful fuel subsidies. India must reform tax and foreign-investment rules. It must speed up big industrial and infrastructure projects. It must confront corruption. None of these tasks is insurmountable. Most are supposedly government policy.”
But then there is hardly any policy coming out of the government. So what is top of the agenda? To stay in power and enjoy its fruits? And by the time the 2014 elections come around, set the stage ready for Rahul Gandhi to take over? But the question that crops up here is this: like Lalu, does the Manmohan Singh-led UPA have a MY formula? And even if it does have a formula, will it work?
Lalu found out in 2005 that formulas become useless over a period of time. “We could not make it because of overconfidence and division in Muslim-Yadav (votes),” Lalu told India Today magazine after his defeat to Nitish Kumar in the 2005 election.
Overconfidence is the word the Manmohan Singh led UPA needs to watch out for.
(The article originally appeared on www.firstpost.com on June 16,2012. http://www.firstpost.com/politics/is-manmohan-following-lalus-no-growth-bihar-strategy-345933.html)
(Vivek Kaul is a writer and can be reached at [email protected])